We finally got tired of murder docs. For years, true crime was the unbeatable genre on every platform.

March is supposed to be the dead zone. The holidays are over, prestige shows have wrapped, and new hits haven't launched yet.

Every few months, a show lands so big that it rearranges everything around it. This week, that show was The Watchtower.

For years, the story of TV was fragmentation. Everyone in the house on their own device, watching their own thing.

For the first time, streaming platforms held 8 of the top 10 slots across all demographics. Linear's remaining share clustered around live sports and news.

Returning series outperformed new releases 3:1 this week. Legacy franchises commanded 62% of total viewership as audiences chose the familiar over the fresh.